Joenita Fernandes
PPC & SEO Expert
Area of Expertise
- Participate in forming effective paid search strategies
- Launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Education
- BBA – Marketing
- Google Certified SEO Expert
- Google Certified Ads Manager
- Google Analytics Certification
Shabbir is a tech entrepreneur and geek who has helped SMEs and Enterprises reach their potential by providing top-notch marketing & sales techniques. He possesses first-rate attention to detail and team Leadership abilities.
He is adept in strategy development, market planning, product branding, communication design, packaging design, lead generation, project management, copy-writing, UI/UX and Web trends, Facebook campaign management, SEO & Google AdWords.