ABOUT CENTERSPREAD
Growth Works Better When the Right People Are Involved.
CENTERSPREAD is an AI-first fractional growth partner helping ambitious businesses build, acquire and scale — with experienced people staying close to the work.
Strategy
Execution
AI & Automation
WHY CENTERSPREAD EXISTS
We Don't Just Run Marketing. We Get Into the Business.
FOUNDER & GROWTH STRATEGIST
I Started CENTERSPREAD in 2014.
I left a comfortable corporate job in 2014 to start CENTERSPREAD.
No investors. No big team. No fancy office. Just a small rented room and a belief that understanding people is at the heart of good marketing.
Over the years, I’ve worked with startups finding their first customers, established businesses looking to scale, e-commerce brands focused on profitable growth, and international companies building marketing systems that actually work.
Marketing has changed dramatically since then — and AI is changing it again. But the fundamentals haven’t changed. Businesses still grow when they understand their customers, make better decisions and execute well.
Today, I work at the intersection of growth strategy, performance marketing and AI automation. Sometimes that means fixing a broken funnel. Sometimes it’s building a marketing system from scratch. And sometimes it’s simply helping a founder figure out what to do next.
The goal is straightforward: build marketing that creates real business growth, not just more marketing activity.
I’m still learning, still experimenting and still building CENTERSPREAD around that idea.
Shabbir Ali Kanchwala
Founder & Growth Strategist
Connect with me on LinkedIn
THE PEOPLE BEHIND CENTERSPREAD
A Multidisciplinary Team Built Around Growth.
Strategy may set the direction, but growth takes specialists across different disciplines to execute it well.
Zohair Mustansir
AI Automation Lead
Habiba Huzaifa
UI/UX Design Lead
Marium Raza
Social Media Strategist
Tahir Elahi
Creative Lead
Rameez Khan
Senior Video Editor & Animator
Muhammad Muzamil
Video Editor & Animator
Aariz Malik
Performance Marketing Specialist
Maham Siddiqui
SEO & Organic Growth Specialist
Rayyan Ahmed
Shopify & E-commerce Developer
Saad Farooq
Full-Stack Web Developer
Areeba Khan
Content & Copywriting Strategist
Hamza Qureshi
CRM & Marketing Automation Specialist
Emaan Raza
Graphic & Brand Designer
ONE CONNECTED TEAM
Specialists contribute where their expertise creates the most value.
Growth Strategy
Performance Marketing
SEO & AEO
Content & Creative
Web & UX
AI & Automation
SELECTED COMPANIES
Trusted to Work Inside the Growth Problem.
We work closely with businesses across different industries and growth stages — bringing strategy, creative, technology and performance into one connected direction.
HOW WE WORK
Specialists When You Need Them. One Team When It Matters.
Different growth problems require different expertise. Our team brings together strategy, performance marketing, SEO, creative, digital experience and automation — without forcing every client into the same model.
STRATEGY BEFORE EXECUTION
We start by understanding the business, the customer and the commercial objective.
SPECIALISTS IN THE WORK
The right people contribute where their expertise creates the most value.
ONE CONNECTED DIRECTION
Everyone works toward the same growth objective rather than optimizing isolated channels.
THE CENTERSPREAD APPROACH
Senior Thinking. AI-First Execution. Commercial Focus.
Senior Thinking
Strategy isn't handed off to a junior team. The people shaping the direction stay close to the work.
AI-First Execution
We use AI to improve speed, efficiency and execution — while keeping strategy and judgment human-led.
Commercial Focus
We care about leads, customers, revenue and efficiency — not simply activity and deliverables.
LET'S TALK
Let's Talk About What You're Trying to Grow.
Whether you need a specific capability or a partner to help connect the bigger picture, we'll start with the business problem.
Book a Strategy Call →